The Unsolicited Electronic Messages Ordinance ("the UEMO") has fully commenced
on 22 December 2007. Now, senders of commercial electronic messages are
required:
1) to provide clear and accurate sender information in the message;
2) to provide an unsubscribe facility and an unsubscribe facility statement
in the message;
3) to honour unsubscribe requests within ten (10) working days after the
request has been sent;
4) not to send email messages with misleading subject headings.
In addition, the UEMO also prohibits:
1) the use of unscrupulous techniques to expand the reach of commercial
electronic messages; and
2) fraud and other illicit activities related to the sending of multiple
commercial electronic messages. |
